It may be something we often overlook, but typography plays an essential part in the presentation process. Each logo we see is specifically designed with a font to fit the brand. Typography can change the entire look and communicate powerful messages. They’re everything! They attract and hold the audience’s attention. Typography can convey a certain mood or feeling. It creates and builds recognition.

People are aware of typography, design and may now some of how the world looks around them. Gary Hustwit records this in Helvetica, a documentary about how fonts affect our everyday lives…